These babies are covered in the sweetened condensed milk 'frosting'. So much so that the flakes are a bit on the hard side and need a couple of minutes in cold milk to get to the texture that I like. Man, are they sweet - almost too sweet. I have to wait until the milk washes off some of the frosting to really enjoy this. I want to add strawberries to it..or blueberries. Something that's a little tart to counteract the sweetness.
Still, experimental cereal is a good thing. Wonder why we don't have this in the States.